An economist by education, an advertising strategist by profession. Winner of the Award of the President of the National Bank of Poland for the best MA thesis. Passionate about games for over 20 years. In the past he had a short episode in esports (Enemy Territory). At DDB Warsaw he worked with digital strategies for clients such as McDonald’s, T-Mobile, then at Deloitte Digital he worked combining marketing with consulting. Currently running his own gaming marketing agency which excels in connecting brands with gamer communities.

Webinar | Gaming inspirations for modern business

Gaming is the biggest entertainment industry – this year it will be 3x bigger than the movie industry and 4x bigger than the music industry. The current pandemic situation served as a catalyst of ongoing shifts in consumer behaviour: much more people will grow playing video games and will prefer gaming over other ways of spending time. It has a direct impact on their behaviour as consumers, employees, members of society.

During the webinar you will learn:
– what are key gamer behavioral segmentation?
– how gamers communicate, create and consume content?
– how gamers are motivated and how it can be replicated?
– can esports be used in business for internal & external use?